Business Development Metrics

Over the past decade, more and more companies have adopted the balanced scorecard (BSC) as a key framework for managing their businesses.

In addition to being a strong tool for communication of key strategies, the BSC provides clear linkages between strategies, the business processes by which the strategies are executed, and the key performance indicators (KPIs) that measure business performance. From a performance management perspective, the BSC provides the baseline for performance measurement; and, according to industry research, many companies who adopt the BSC are satisfied with the method and plan to continue its use. And whether you call it enterprise performance management, business performance management, or corporate performance management, there is no denying that the ability to measure performance from financial, customer, operational, and learning perspectives is valuable

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