Over the past decade, more and more companies have adopted the balanced scorecard (BSC) as a key framework for managing their businesses. (more…)
A Key performance indicator can be a financial or a non-financial tool that is used by business people to measure performance of an organization. It is specially used in the measuring of concepts that are difficult to measure such as leadership development and consumer satisfaction. In other words a key performance indicator is a tool that will operationalise some abstract concepts and allowed it to be measured.
Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” (more…)
The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually gathered from specific tasks, such as production, testing, documentation and so on. (more…)
This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations. (more…)
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