Business Development Metrics

What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm’s semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement. (more…)

Now KPIs are very interesting to us, as they represent the “holy grail” of what us “quants” are looking for.  And while I agree with  Geer, Jaquith and Soo Hoo when they tell us that the future belongs to the  quants I think that “quals” too, look for KPI’s of their own.  After all at the heart of the “checklist vs. risk” debate is the simple question - “What really  is a useful Key Performance Indicator for Security/Survivability/Risk Management?” (more…)

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. (more…)

This is the post about the dangers of blind allegiance to tools and metrics. In the wrong hands, used for the wrong purposes, they can be killers. (more…)

Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.

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