Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” (more…)
This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations. (more…)
If one were to chart the arc of corporate blogging – aka Social Media Marketing, aka SMM – over the past three years, I suppose some consistent milestones could be identified, something like Erikson’s Eight Stages of PsychoSocial Development. Right now I’d say SMM has reached its majority among technology companies within the early adopters like Microsoft, Sun, IBM, Dell and Lenovo. And elsewhere, probably is entering puberty, cracked voice and zits included. (more…)
One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. (more…)
My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. (more…)
Business Development Metrics is Digg proof thanks to caching by WP Super Cache!
