Business Development Metrics

Business Development Metrics (Measure Business Performance)
Balanced Scorecard Toolkit is a set of documents designed to help develop, implement, use and evaluate Balanced Scorecard in the company to measure, control and improve performance.
BSC Designer is a program that was used to create Balanced Scorecard Metrics, you can use it to create your own new metrics or modify existent.

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Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” Read the rest of this entry »

This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations. Read the rest of this entry »

If one were to chart the arc of corporate blogging – aka Social Media Marketing, aka SMM – over the past three years, I suppose some consistent milestones could be identified, something like Erikson’s Eight Stages of PsychoSocial Development. Right now I’d say SMM has reached its majority among technology companies within the early adopters like Microsoft, Sun, IBM, Dell and Lenovo. And elsewhere, probably is entering puberty, cracked voice and zits included. Read the rest of this entry »

One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. Read the rest of this entry »

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. Read the rest of this entry »

1. Test your ads

Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done:
- Conduct focus groups and A/B testing of your ad creative.
- Try freshening existing copy, changing headlines and text. Then test.
- Try using short sentences and more keywords, and test again. Read the rest of this entry »

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. Read the rest of this entry »

If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these may seem basic, they are the key essentials for any publicity plan.

For PR Clients, you need to have your key personnel in the marketing and sales departments become part of this process. For all pr agency staff, take notes; maybe even compare a recent pr plan you had prepared to compare it to this checklist. Read the rest of this entry »

ROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts. Read the rest of this entry »

The increasing complexity of today’s contact center isn’t only changing the way that businesses interact with customers, it’s also redefining the way that the centers themselves measure success.

Ten years ago, who would have thought e-mail or chat would be such important service tools? Who would have guessed that the government would impose marketing regulations forcing companies to make the most of incoming customer inquiries to market new products and services? Read the rest of this entry »

I am interested in getting a view on how high up the corporate priority list green IT is, which senior executives are directly concerned with the issues, and what it means. Read the rest of this entry »