Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” (more…)
What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm’s semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement. (more…)
The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually gathered from specific tasks, such as production, testing, documentation and so on. (more…)
This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations. (more…)
If one were to chart the arc of corporate blogging – aka Social Media Marketing, aka SMM – over the past three years, I suppose some consistent milestones could be identified, something like Erikson’s Eight Stages of PsychoSocial Development. Right now I’d say SMM has reached its majority among technology companies within the early adopters like Microsoft, Sun, IBM, Dell and Lenovo. And elsewhere, probably is entering puberty, cracked voice and zits included. (more…)
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