Business Development Metrics

Business Development Metrics (Measure Business Performance)
Balanced Scorecard Toolkit is a set of documents designed to help develop, implement, use and evaluate Balanced Scorecard in the company to measure, control and improve performance.
BSC Designer is a program that was used to create Balanced Scorecard Metrics, you can use it to create your own new metrics or modify existent.

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Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” Read the rest of this entry »

What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm’s semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement. Read the rest of this entry »

The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually gathered from specific tasks, such as production, testing, documentation and so on. Read the rest of this entry »

This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations. Read the rest of this entry »

If one were to chart the arc of corporate blogging – aka Social Media Marketing, aka SMM – over the past three years, I suppose some consistent milestones could be identified, something like Erikson’s Eight Stages of PsychoSocial Development. Right now I’d say SMM has reached its majority among technology companies within the early adopters like Microsoft, Sun, IBM, Dell and Lenovo. And elsewhere, probably is entering puberty, cracked voice and zits included. Read the rest of this entry »

Now KPIs are very interesting to us, as they represent the “holy grail” of what us “quants” are looking for.  And while I agree with  Geer, Jaquith and Soo Hoo when they tell us that the future belongs to the  quants I think that “quals” too, look for KPI’s of their own.  After all at the heart of the “checklist vs. risk” debate is the simple question - “What really  is a useful Key Performance Indicator for Security/Survivability/Risk Management?” Read the rest of this entry »

One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. Read the rest of this entry »

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. Read the rest of this entry »

1. Test your ads

Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done:
- Conduct focus groups and A/B testing of your ad creative.
- Try freshening existing copy, changing headlines and text. Then test.
- Try using short sentences and more keywords, and test again. Read the rest of this entry »

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. Read the rest of this entry »

A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait for all the elements of his business offering to be ready prior to launching. Essentially, he was wondering how much of the product/service needed to be fully baked for him to launch successfully. Read the rest of this entry »