Business Development Metrics

Now KPIs are very interesting to us, as they represent the “holy grail” of what us “quants” are looking for.  And while I agree with  Geer, Jaquith and Soo Hoo when they tell us that the future belongs to the  quants I think that “quals” too, look for KPI’s of their own.  After all at the heart of the “checklist vs. risk” debate is the simple question - “What really  is a useful Key Performance Indicator for Security/Survivability/Risk Management?” (more…)

One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. (more…)

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. (more…)

1. Test your ads

Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done:
- Conduct focus groups and A/B testing of your ad creative.
- Try freshening existing copy, changing headlines and text. Then test.
- Try using short sentences and more keywords, and test again. (more…)

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. (more…)