Business Development Metrics

Years of lean manufacturing continued process improvement have resulted in behavior to maximize productivity and performance except in the most important business function….customer relationship management. Some technology solutions providers are attempting to change this discouraging trend. Read the rest of this entry »

If you haven’t yet heard of the Balanced Scorecard (BSC), it’s a world-renowned model developed by Robert Kaplan and David Norton in the mid 1990’s to encourage corporations to realise that relying on just the financial metrics is relying on too little, too late. Read the rest of this entry »

Many community indicator efforts examine measures of mobility — how well do community systems support the transportation needs of the citizenry? This may include indicators of commute times, traffic congestion, mass transit use and availability, vehicle miles traveled, effectiveness of roadway systems, transportation planning, commute sheds, or more. Read the rest of this entry »

Trying the find one or two metrics that can be the “Digital Nielsen” is just plain stupid. Digital is not like other media. For starters it is user controlled. Also, it is far too fragmented a medium for standardization to be helpful in understanding results. There are and should be multiple metrics used to gauge success in digital. Read the rest of this entry »

Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.

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Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the balanced scorecard—translates marketing strategy to operational terms and sows the seeds for marketing accountability as measured and highlighted on the marketing dashboard.
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Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue generating part of your business. Read the rest of this entry »

The Balanced Score Card (BSC) emphasises that the financial and non-financial aspects must be a part of the information system for employees at all levels of organisation. The BSC translates a business unit’s mission and strategies into tangible objectives and measures. Though many organisations had clear cut business missions and visions, yet they could not be translated into fruitful results, owing to lack of proper policies and guidelines. Read the rest of this entry »

The Product Manager is responsible for day-to-day leadership and championing of new product development and marketing initiatives at Rottentomatoes.com. This position includes research and assessment of user needs, key metrics analysis of on- and off-site product performance, development and execution of strategies to improve user experience and monetization including support for sales initiatives including sponsorship and promotions programs. Read the rest of this entry »

Using Six Sigma MetricsThe exact Six Sigma tools and techniques employed may differ from organization to organization depending on specific project requirements, but the basic concept or methodology that is used in most implementation projects is Six Sigma metrics. Read the rest of this entry »

Metrics or analytics are all about numbers. And numbers…you either like them or you don’t. There is typically no middle ground. Similar to individuals gravitating towards a career in recruiting versus a career as an HR Generalist. You either like recruiting, or you don’t. Lets see what camp you fall into. Read the rest of this entry »