Business Development Metrics

If you are looking to increase sales from your store, at some point you absolutely must read what your website analytics are telling you.
It’s not enough to just drive more traffic to a site or add more products in the hope of increasing sales. Sure, that may have a small and limited impact, however, to really increase and sustain sales, you must find out where your problem spots are. You can locate these problem spots by reading your website analytics. They hold the key to your success.

However, oftentimes users ask … “there are so many numbers in my analytics, where do I start”?

The most logical place to start is to find out where users are leaving your site.

While there are a number of key metrics that are important within your analytics, none can be more important initially than your “Single Page Bounce Rate” in determining where problems are.

Assuming you are receiving qualified traffic to your site, “Bouncing” a potential customer due to circumstances completely within your control is like kicking them out and saying “I don’t want you here.” That’s no way to make money.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.