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Balanced scorecard - A strategy management tool

Sunday, February 17th, 2008 Posted in Articles about BSC | | No Comments »

Companies today are in the midst of a revolutionary transformation as Industrial age competition is shifting to Information age competition. The cut-throat competition that businesses faced in the last two ... Read more..

Well-balanced metrics to offer an incentive

Monday, January 14th, 2008 Posted in Articles Marketing | | No Comments »

Usually total revenue per month is used to evaluate sales performance. But, the problem is that the only metric applied can lead to the modest accuracy in measurement and in ... Read more..

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