Business Development Metrics

One of the things that has drawn my ire recently is the shouts from agencies, media buyers and advertisers that more ad spend would come into digital if there just weren’t so many metrics and tools for gathering analytics. I have news for them. The spend is coming and nothing will stop it. Digital is where the attention is. What can slow it down however is the creation of standardized measurements that don’t provide the kind of performance data needed to understand and optimize actions.
Trying the find one or two metrics that can be the “Digital Nielsen” is just plain stupid. Digital is not like other media. For starters it is user controlled. Also, it is far too fragmented a medium for standardization to be helpful in understanding results. (more…)

Years of lean manufacturing continued process improvement have resulted in behavior to maximize productivity and performance except in the most important business function….customer relationship management. Some technology solutions providers are attempting to change this discouraging trend. (more…)

If you haven’t yet heard of the Balanced Scorecard (BSC), it’s a world-renowned model developed by Robert Kaplan and David Norton in the mid 1990’s to encourage corporations to realise that relying on just the financial metrics is relying on too little, too late. (more…)

• Strategic Engineering -  the top down articulation of objectives and measures by management, cascading to lower levels and ensuring systems and processes are in place to get the results you want
• Strategic Anarchy - get management out of the way and let people do what they know the business needs.  Encourage loose organization, social networks, decentralization of control, etc.

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Many community indicator efforts examine measures of mobility — how well do community systems support the transportation needs of the citizenry? This may include indicators of commute times, traffic congestion, mass transit use and availability, vehicle miles traveled, effectiveness of roadway systems, transportation planning, commute sheds, or more. (more…)