Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on Advertising, Articles on consulting | | No Comments »
Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” Read more..Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »
The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually ... Read more..Friday, February 22nd, 2008 Posted in Articles Marketing, Articles on consulting | | No Comments »
1. Test your ads Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done: - Conduct focus groups and A/B testing of your ad creative. - ... Read more..Sunday, February 17th, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »
The Balanced Score Card (BSC) emphasises that the financial and non-financial aspects must be a part of the information system for employees at all levels of organisation. The BSC translates ... Read more..Sunday, February 17th, 2008 Posted in Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »
Metrics are used by the organizations that track them to decide what initiatives to pursue, to understand the impact of behavioral trends on decisions, and to interpret the impact of ... Read more..Sunday, February 17th, 2008 Posted in Articles Metrics Development | | No Comments »
Metrics are used by the organizations that track them to decide what initiatives to pursue, to understand the impact of behavioral trends on decisions, and to interpret the impact of ... Read more..