Business Development Metrics

The New Metrics For Content Engagement The Battle Over Measurement Methods

Friday, February 22nd, 2008 Posted in Articles Financial, Articles on consulting | | 3 Comments »

What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm's semiannual Advertising Intelligence ... Read more..

Making sense of metrics

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

One of the most common questions people ask about performance dashboards is "How do we define effective metrics?" The answer is important because the metrics govern how employees do their ... Read more..

Metrics = Financial Bonus

Friday, February 22nd, 2008 Posted in Articles Financial, Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can ... Read more..

Social Media, Metrics, The trap brain collage

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. Read more..

What You Can Sell

Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »

A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait ... Read more..

Do You Know How To Create A Publicity Plan

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these ... Read more..

Small Business Marketing

Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »

Small Business Marketing: We Hold These Small Business Marketing Truths to be Self-Evident... In today's world, it's difficult to find hard and fast truths in the world of small business marketing. ... Read more..

Marketing ROI The Path to Campaign, Customer, and Corporate Profitability

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing ... Read more..

Tying doctors’ pay to their performance

Friday, February 22nd, 2008 Posted in Articles on consulting | | No Comments »

I came across an intriguing study last week, and thought Nobel Intent readers would find it interesting as well. Many feel that health care in the US is in bad ... Read more..

Contact centers hung up on quality metrics

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

The increasing complexity of today's contact center isn't only changing the way that businesses interact with customers, it's also redefining the way that the centers themselves measure success. Ten years ago, ... Read more..

What are the principal business drivers for green IT and the greening of datacentres?

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

I am interested in getting a view on how high up the corporate priority list green IT is, which senior executives are directly concerned with the issues, and what it ... Read more..

Why We Need Many Metrics to Answer the Same Two Questions

Sunday, February 17th, 2008 Posted in Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

One of the things that has drawn my ire recently is the shouts from agencies, media buyers and advertisers that more ad spend would come into digital if there just ... Read more..