Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” (more…)
What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm’s semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement. (more…)
The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually gathered from specific tasks, such as production, testing, documentation and so on. (more…)
One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. (more…)
One of the hallmarks of leading-edge organizations - be they public or private - has been the successful application of performance measurement to gain insight into, and make judgments about, the organization and the effectiveness and efficiency of its programs, processes, and people. However, leading organizations do not stop at the gathering and analysis of performance data. Rather, these organizations use performance to drive improvements and successfully translate strategy into action. In other words, they use performance measurement for managing their organizations. (more…)
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