Business Development Metrics

Which Marketing Metrics are Key To Marketing Success

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on Advertising, Articles on consulting | | No Comments »

Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” Read more..

The New Metrics For Content Engagement The Battle Over Measurement Methods

Friday, February 22nd, 2008 Posted in Articles Financial, Articles on consulting | | 3 Comments »

What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm's semiannual Advertising Intelligence ... Read more..

Documentation Metrics

Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »

The simple definition for metrics would be the methods or procedures used by companies to judge success and/or failure of their work standards by the scientific measurement of data usually ... Read more..

Making sense of metrics

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

One of the most common questions people ask about performance dashboards is "How do we define effective metrics?" The answer is important because the metrics govern how employees do their ... Read more..

What is Balance Scorecard in HR?

Friday, February 22nd, 2008 Posted in Articles HR, Articles about BSC | | 1 Comment »

One of the hallmarks of leading-edge organizations - be they public or private - has been the successful application of performance measurement to gain insight into, and make judgments about, ... Read more..

Metrics = Financial Bonus

Friday, February 22nd, 2008 Posted in Articles Financial, Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can ... Read more..

Marketing Ideas to Jumpstart

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles on consulting | | No Comments »

1. Test your ads Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done: - Conduct focus groups and A/B testing of your ad creative. - ... Read more..

Social Media, Metrics, The trap brain collage

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. Read more..

What You Can Sell

Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »

A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait ... Read more..

Do You Know How To Create A Publicity Plan

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles Metrics Development, Articles about BSC, Articles on consulting | | No Comments »

If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these ... Read more..

Small Business Marketing

Friday, February 22nd, 2008 Posted in Articles about BSC, Articles on consulting | | No Comments »

Small Business Marketing: We Hold These Small Business Marketing Truths to be Self-Evident... In today's world, it's difficult to find hard and fast truths in the world of small business marketing. ... Read more..

Marketing ROI The Path to Campaign, Customer, and Corporate Profitability

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles about BSC, Articles on consulting | | No Comments »

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing ... Read more..