My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. (more…)
1. Test your ads
Testing ad creative and placement is vital to your ongoing success. Here’s what needs to be done:
- Conduct focus groups and A/B testing of your ad creative.
- Try freshening existing copy, changing headlines and text. Then test.
- Try using short sentences and more keywords, and test again. (more…)
I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. (more…)
A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait for all the elements of his business offering to be ready prior to launching. Essentially, he was wondering how much of the product/service needed to be fully baked for him to launch successfully. (more…)
If you are a pr client, or an ad agency, or even a publicity person, these tips can help you organize yourself to create a solid publicity plan. Although these may seem basic, they are the key essentials for any publicity plan.
For PR Clients, you need to have your key personnel in the marketing and sales departments become part of this process. For all pr agency staff, take notes; maybe even compare a recent pr plan you had prepared to compare it to this checklist. (more…)
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