Business Development Metrics

What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm’s semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement. (more…)

One of the most common questions people ask about performance dashboards is “How do we define effective metrics?” The answer is important because the metrics govern how employees do their jobs. (more…)

My company has just recently started wanting to use metrics to determine financial bonuses rather than employee/manager reviews. This works fine for the sales department and customer service. They can track the number of phone calls and sales that are made. (more…)

I am always amazed by how ideas can come from anywhere. That is one of the reasons why me reading interests can span anything from Astronomy to Linguistics. (more…)

A friend and former colleague called me recently to ask my advice on a new entrepreneurial venture that he was contemplating. His main question was around whether he should wait for all the elements of his business offering to be ready prior to launching. Essentially, he was wondering how much of the product/service needed to be fully baked for him to launch successfully. (more…)