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Key Website Statistic That Maps the Road to Success

Friday, February 22nd, 2008 Posted in Articles Marketing, Articles on consulting | | No Comments »

If you are looking to increase sales from your store, at some point you absolutely must read what your website analytics are telling you. Read more..

Thoughts On Metrics And The Web Analytics Industry

Sunday, February 17th, 2008 Posted in Articles on Advertising, Articles on consulting | | No Comments »

Trying the find one or two metrics that can be the “Digital Nielsen” is just plain stupid. Digital is not like other media. For starters it is user controlled. Also, ... Read more..

Site Search As Key Performance Indicator

Sunday, February 17th, 2008 Posted in Articles about BSC, Articles on Advertising, Articles on consulting | | No Comments »

Do you know what's happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester ... Read more..

Google Advertising Online Metrics & Analysis

Sunday, February 17th, 2008 Posted in Articles about BSC | | No Comments »

Putting $40 or more into your gas tank today isn't a pleasant thought, though there is a reason why everyone who owns a vehicle goes through this jolting experience. They ... Read more..

What is a Balanced Scorecard?

Sunday, February 17th, 2008 Posted in Articles about BSC | | No Comments »

The balanced scorecard is a management system (not only a measurement system that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around ... Read more..

Balanced scorecard - A strategy management tool

Sunday, February 17th, 2008 Posted in Articles about BSC | | No Comments »

Companies today are in the midst of a revolutionary transformation as Industrial age competition is shifting to Information age competition. The cut-throat competition that businesses faced in the last two ... Read more..

Well-balanced metrics to offer an incentive

Monday, January 14th, 2008 Posted in Articles Marketing | | No Comments »

Usually total revenue per month is used to evaluate sales performance. But, the problem is that the only metric applied can lead to the modest accuracy in measurement and in ... Read more..