Business Development Metrics

If you are looking to increase sales from your store, at some point you absolutely must read what your website analytics are telling you. (more…)

Trying the find one or two metrics that can be the “Digital Nielsen” is just plain stupid. Digital is not like other media. For starters it is user controlled. Also, it is far too fragmented a medium for standardization to be helpful in understanding results. There are and should be multiple metrics used to gauge success in digital. (more…)

Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue generating part of your business. (more…)

Putting $40 or more into your gas tank today isn’t a pleasant thought, though there is a reason why everyone who owns a vehicle goes through this jolting experience. They know that the gas they buy is going to get them to work, which results in more than $40 being put into their pocket so they can pull up to the pump another time.

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The balanced scorecard is a management system (not only a measurement system that enables organizations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results.

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