Business Development Metrics

TV Advertising Balanced Scorecard

Not the secret, that TV advertising costs big money. We will add here also mistakes in planning, produce, management, etc. As, the main problem here is the control and analysis question.

Without doubt, it will cause the big expenses. For this reason, use indicators with internal perspective play the big role in prevention problems of organization. Use such indicators, as for example cost to sales/inquiries, should be studied carefully.

After all, without drawing up of due attention by it they become senseless if the company starts a multifaceted promotion with TV advertising as a part of it.

Thus, more simple and positive situation appears with directly direct TV advertising where the quantity of inquiries and orders can be directly connected with the transferred announcement.

On this topics you can purchase Balanced Scorecards as a stand alone products or in the pack. All scorecards are available as a trial versions, so please, try the evaluation version before placing order. After the purchase you will have a links to download the version of Balanced Scorecard in Excel file. Also, the scorecard will be available for download as a .bsc file. The .bsc is a format of Balanced Scorecard Designer, so if you wish to have ability to edit and create your own scorecards, you should also purchase a Balanced Scorecard Designer.

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Stand-alone products:

Web Advertising Metrics, 1 unit for 60 US$, add to shopping cart.
Press Advertising Metrics, 1 unit for 60 US$, add to shopping cart.
TV Advertising Metrics, 1 unit for 60 US$, add to shopping cart.
Outdoor Advertising Metrics, 1 unit for 60 US$, add to shopping cart.
Cinema Advertising Metrics, 1 unit for 60 US$, add to shopping cart.
CD Advertising Metrics, 1 unit for 60 US$, add to shopping cart.

Pack of Advertising Metrics:

Purchase Advertising Metrics Pack, 6 units for 216 US$ ($360, 40% off, save 144 US$). The pack includes 6 Advertising related metrics: Web Advertising, Press Advertising, TV Advertising, Outdoor Advertising, Cinema Advertising, CD Advertising metrics, add to shopping cart.

Balanced Scorecard Designer

BSC Designer is a program that was used to create Balanced Scorecard Metrics, you can use it to create your own new metrics or modify existent.

Purchase Balanced Scorecard Designer for 90 US$, add to shopping cart.

Download Trial Versions of Scorecard Metrics

Trial versions of Balanced Scorecard Metrics and Balanced Scorecard Designer are available for download.

Web Advertising Metrics. Download now!
Press Advertising Metrics. Download now!
TV Advertising Metrics. Download now!
Outdoor Advertising Metrics. Download now!
Cinema Advertising Metrics. Download now!
CD Advertising Metrics. Download now!

Balanced Scorecard Designer

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